Why did Rihanna leave her position as CEO of the lingerie brand?



According to Vogue Business, Hillary Super, former CEO of Anthropologie Group, will soon manage the Savage X Fenty brand. “It’s amazing how Savage X Fenty has impacted the fashion industry over the past half decade,” Rihanna said in a statement.

“This is just the beginning for us. The company will continue to scale our business in different ways, above all remaining connected to consumers. I am grateful and excited to welcome welcoming Hillary Super as the new CEO – an enthusiastic leader, focused on the goal of bringing the business to new heights.”

Hillary Super joins the market’s leading lingerie brand with extensive experience. In addition to her four years as CEO at Anthropologie Group, she also held leadership positions at retailers such as American Eagle, Guess, Gap and Old Navy. In 2017, Super was honored on the list of America’s 40 women over 40 to watch, thanks to her contributions in breaking fashion stereotypes.

Sharing about her new position, Mrs. Hillary said: “I am very happy to join the Savage X Fenty family. This brand is a great force in the lingerie and apparel industry. We are committed to remaining steadfast.” in celebrating inclusion and inspiring all women.”

Sources say the reason for the transition from CEO to executive chairman is for pop star and billionaire entrepreneur Rihanna to balance business and motherhood. Recently, she spent 21 million USD (nearly 500 billion VND) to buy a penthouse apartment at the top of a luxury skyscraper in California, before giving birth to her second child with rapper A$AP Rocky. Meanwhile, she just gave birth to her first son in May 2022. After 9 months of becoming a mother, Rihanna shared in an interview that she believed she would never be able to achieve balance between work and private life.

Rihanna gave birth to her first son in May 2022 and is preparing to give birth to her second child with rapper A$AP Rocky.

Rihanna said: “Things are very different for me now. Balance is almost impossible to achieve, because no matter how hard you try to balance, the reality is that work will always force You have to spend less time with your children and family. When you have to balance work and family at the same time, you will always feel the pressure of that task.”

Besides, Rihanna has shown signs of restarting her singing career after many years of quiet. The female singer’s acceptance to perform at the Super Bowl is expected by fans to be the first step marking Rihanna’s return to music. Rihanna has shared with fans on social networks that her new music product may be released soon in the near future, but a specific timeline has never been confirmed by Rihanna. Since 2016, Rihanna has not released a new album or gone on tour.

Rihanna shared that she had to manage and find a way to balance her personal life and work. “There are times when I disappear for about 2-3 days and in the calendar, I put a ‘P’ for ‘personal days’, those are the days I dedicate to my personal life. Balancing capital has always been one of my biggest challenges in life. Now, another loved one is about to enter my life, the game will have many changes with new definitions. I have my job and that job can’t just run smoothly on its own.”

This may be the reason this female billionaire decided to recruit personnel for the position of executive director. Moving forward, Savage , Los Angeles, Las Vegas and Houston. “We have a highly engaged customer base with our direct-to-consumer retail model. This made us realize that there was an opportunity to expand further,” the brand said in a press release. store system to be able to meet customers anywhere and listen to their wishes.”

Going forward, Savage X Fenty hopes to expand its presence in physical stores instead of operating primarily online.

Savage X Fenty was born in 2018, attracting consumers with a variety of lingerie and workout clothes in diverse colors and sizes. “For me, it was important to push boundaries but also create a style that women could see themselves in,” Rihanna said of her 2018 fashion line. “I wanted to make every someone who looks and feels good, and is happy to play around with different styles.” Three years after its founding, Forbes reported that Rihanna’s company had reached a $1 billion valuation.

In 2023, the total net worth of the 100 richest self-made women in America will reach $124 billion, an increase of nearly 12% over the previous year. To be on the list of 100 richest self-made women in America this year, an individual needs to own a minimum net worth of 225 million USD, higher than 215 million USD last year. Among them, Rihanna, 35 years old, is the youngest self-made female billionaire in the US.

Her most valuable asset, aside from Savage The brand’s sales doubled in 2022, according to LVMH.