Earlier this week, she announced the impending launch of her new cosmetics brand, named for her most recent studio album.
And on Saturday, Selena Gomez was all smiles on Instagram in support of her new Rare Beauty, lounging on the couch with her beloved poodles.
The occasion was to announce a commitment the nascent company is making on behalf of animals everywhere.
On Saturday: Selena Gomez was all smiles on Instagram in support of her new Rare Beauty, lounging on the couch with her beloved poodles
‘For the past few months, you’ve all been asking… and we’re proud to share that our products will be 100% vegan and cruelty-free,’ the caption read.
‘Like you, we love and care for our animals too.❤️ Coming September 3rd only @Sephora and RareBeauty.com’
And Gomez, who turned 28 at the end of last month, was made up nicely for the shot, blending into the beige couch in a matching honeycomb knit pajama set.
Even the small dog on her lap was a similar shade of beige.
The occasion: To announce a commitment the nascent company is making on behalf of animals everywhere, to be ‘100% vegan and cruelty-free’
The Wolves hitmaker sported hoop earrings and a pink manicure, and she reclined on a white pillow decorated with a dog print in keeping with the theme.
And being cruelty-free to animals is not the only move Rare Beauty is making to be a conscientious and responsible brand.
The company also recently introduced the Rare Impact Fund, which will commit one percent of annual sales toward ‘an ambitious $100 million over the next 10 years to help increase access to mental health resources.’
Making an Impact: Being cruelty-free to animals is not the only move Rare Beauty is making to be a conscientious and responsible brand
On Tuesday, Selena announced the inception of Rare Beauty in a fresh-faced new selfie on her Instagram.
The move sees her joining the ranks of fellow music stars Rihanna, Lady Gaga and many others with their own personal beauty brands.
And that’s not all that’s going on for the Lose You To Love Me songbird – She also appears on a new cooking show called Selena + Chef for HBO Max.
Additionally, Selena recently moved in to a famous multi-million dollar mansion in Encino, California.
On Tuesday: Selena announced the September 3rd launch of Rare Beauty in a fresh-faced new selfie on her Instagram
In starry company: The move sees her joining the ranks of fellow music stars Rihanna, Lady Gaga and many others with their own personal beauty brands
The house, valued at just under $5 million, used to be the home of legendary rocker Tom Petty.
And if that wasn’t enough, the busy starlet also recently revealed news on the acting front.
She’s set to join comedy legends Steve Martin and Martin Short for their new Hulu crime series Only Murders In The Building.
And that’s not all that’s going on for the Lose You To Love Me songbird: Selena recently moved in to a famous multi-million dollar mansion in Encino, California
And if that wasn’t enough: She’s set to join comedy legends Steve Martin and Martin Short for their new Hulu crime series Only Murders In The Building; seen in January
