She smoulders in front of the camera, all bust and hips and pale flesh, looking unapologetically curvy – and boy, does she look sexy.

This return to form marks the start of a backlash against the waif-like models who are used in most fashion campaigns and harks back to an era when women looked glamorous when they went to the shops.

It’s not just her natural, healthy figure that’s so refreshing; we’re swooning over the loose, side-swept blonde bun, grey eyes and nude, pouting lips.

Recreate the understated sexy look in a slip from M&S, Wolford or Spanx.

When it comes to the hair, brush it into a loose side ponytail and twist into a bun.

And for those sexy curves? Just pass the cupcakes…