Messi and his teammates won 3-0 against Croatia in the semi-finals to register their name with France in the 2022 World Cup final . This boosted Adidas jersey sales. Of these, of course the shirt with the number 10 and captain Messi’s name printed on it will be the most sought after.

According to Marca, Messi’s jerseys, regardless of size, are sold out on the shelves of Adidas stores. This shortage has fueled the production and sale of counterfeit goods, leading to many complaints from the Argentine Football Association (AFA). Besides, there is the phenomenon of jersey speculation. On the AC Momento trading floor, Messi’s jersey is inflated in price by thousands of dollars.

Besides the rising attraction of the Argentina team, on the other hand, this could be Messi’s last World Cup and M10 is very close to the prestigious gold cup, so there is a need to hunt for jerseys of this 35-year-old superstar. is rising higher than ever.

“We can’t do anything about this situation, even though we want to sell more shirts. That’s Adidas’ problem,” AFA said.

For their part, Adidas representatives said it is impossible to increase production overnight to supplement the number of Messi jerseys. Accordingly, the company is facing a number of difficulties, such as overloaded production lines, obstacles in import activities, and lack of human resources.

Before the 2022 World Cup, the company predicted that Messi’s jersey would sell well, but did not anticipate being out of stock in both online shopping channels and distribution stores.

This world’s leading sports brand is trying to prepare for Argentina to win the  2022 World Cup. In addition, they also plan to sell more personalized design products with Messi’s image.