Hot off the heels of its most recent announcement Friday, Kim Kardashian‘s SKIMS is at it again, pushing the boundaries of its business with its latest selection of offerings. On Monday, the brand revealed it will be adding swim to the SKIMS lineup for the first time ever. Available Friday, March 18, the separates and one-piece styles will incorporate the fast-drying and durable fabrics and supportive fit the solutionswear brand is known for.
Just days ago, the brand rolled out its new two-hour delivery service system which it kicked off in Los Angeles to test the waters. Co-founder, Jens Grede, said he hopes to expand the service to other major cities within the next six months, which times up perfectly to ensure undergarments and swimwear are just a click away on any last-minute summer getaways coming up.
“I’m so excited to be launching SKIMS Swim — I know our customers have been wanting this from us for such a long time,” Kim Kardashian said in a press release. “We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe — both for in and out of the water. There is truly something here for everyone — whether you prefer a more covered up style or like something more revealing, the collection is designed to be layered and built upon.”
The swim collection will launch with 19 silhouettes in seven colorways including browns, grays and blues, from sizes XXS-4X. Like Kardashian said, a wide-range of styles from string bikinis to long-sleeve one-pieces will be available so there’s something for everyone.