Justin Bieber has reportedly invested a staggering $10 million into Rare Beauty, a cosmetic company owned by his ex-girlfriend, Selena Gomez. The Canadian singer, known for his chart-topping hits and controversial personal life, has apparently chosen to financially support Gomez’s venture, showing his continued support and care for her.

Rare Beauty, which was launched by Gomez in September 2020, is a brand that aims to promote inclusivity and self-acceptance through its range of beauty products. With its mission to empower individuals and foster a positive conversation around mental health, the company has quickly gained popularity among beauty enthusiasts.

Bieber’s investment in Rare Beauty not only demonstrates the entrepreneur in him but also showcases his amicable relationship with Gomez, despite their romantic history. The two pop stars had a tumultuous on-again, off-again relationship starting from 2011 until their final breakup in 2018. Although their love story attracted enormous media attention and fan frenzy, the former couple has since moved on and remained supportive of each other’s endeavors.

While some may find it surprising that Bieber would invest such a significant amount in a business directly associated with his ex-girlfriend, it exemplifies his commitment to supporting causes and people dear to him.

Bieber has been open about his own struggles with mental health over the years, so his backing of Rare Beauty aligns with his personal advocacy and the company’s mission to address and raise awareness about mental health issues.

Moreover, the investment also emphasizes Bieber’s belief in Gomez’s talent and dedication as an entrepreneur. Despite their separation, he recognizes the value in her vision for Rare Beauty and has shown his willingness to contribute to its success. This gesture not only signifies the singer’s generosity but also highlights the importance of prioritizing professional relationships and supporting fellow industry members.

The news of Bieber’s investment has not only caught the attention of fans but has also sparked speculation about a potential rekindling of romance between the two stars. However, it is essential to note that their involvement in each other’s lives should not be solely seen through the lens of a romantic relationship, but rather as a larger testament to their friendship and admiration for one another’s accomplishments.

In conclusion, Justin Bieber has invested $10 million in Rare Beauty, a cosmetic company founded by his ex-girlfriend, Selena Gomez. This investment not only showcases Bieber’s support for Gomez’s venture but also highlights his advocacy for mental health issues, which aligns with the brand’s mission. Beyond any romantic implications, it serves as a reminder of the importance of maintaining professional relationships and supporting one another’s growth in the industry.