For JuJu Watkins, basketball is more than just a game—it’s a legacy of giving. Growing up in a family deeply rooted in community service, with her grandfather

For JuJu Watkins, basketball is more than just a game; it’s a profound legacy of giving and community impact that shapes her identity both on and off the court. Growing up in a family deeply rooted in community service, with her grandfather Tim leading the Watts Labor Community Action Committee (WLCAC), JuJu embodies a name that represents not only talent but also a commitment to making a difference.

“I have a lot of pride in my last name and my family’s history in L.A.,” JuJu shares. “It always pushes me to think beyond basketball.” This sentiment reflects the values instilled in her from a young age, as she has witnessed firsthand the positive changes her family has made in their community. The emphasis on service and empowerment has become a guiding principle in her life, motivating her to leverage her success in sports for the greater good.

JuJu’s journey in basketball began in her childhood, where she quickly displayed remarkable talent and a fierce competitive spirit. However, her aspirations extend far beyond personal achievements. While many young athletes might focus solely on chasing championships and accolades, JuJu is determined to use her platform to create meaningful change. Her vision is clear: she seeks to inspire the next generation of athletes and empower her community through her actions, both on and off the court.

The influence of her great-grandfather and grandfather looms large in her life. They have paved the way for JuJu to understand the importance of giving back. The WLCAC, under her grandfather’s leadership, has been instrumental in providing resources, education, and support to the Watts community. JuJu recognizes that her success in basketball provides her with a unique opportunity to amplify these efforts. “I want to be a role model for kids who come from the same background as I do,” she explains. “I want them to see that they can achieve their dreams while also making a difference in their communities.”

This commitment to community service has shaped JuJu’s approach to her basketball career. She actively participates in initiatives that promote education, health, and wellness among youth. Whether it’s organizing basketball clinics, mentoring young players, or collaborating with local organizations, JuJu is dedicated to using her skills and influence to uplift those around her. She understands that her impact transcends the basketball court, and she is passionate about fostering a sense of belonging and possibility for others.

JuJu’s aspirations extend beyond her immediate community. She envisions a future where athletes from all backgrounds use their platforms to advocate for social change. “We have a responsibility as athletes to speak up and make a difference,” she asserts. “It’s not just about what we do on the court; it’s about how we can inspire others to be better and to strive for more.” This mindset resonates with many young athletes who look up to her, as she embodies the idea that success is not solely measured by trophies, but by the positive influence one has on others.

As she continues to excel in her basketball career, JuJu remains committed to her mission of promoting social justice and community empowerment. She actively engages with organizations that focus on issues such as education equity, mental health awareness, and youth development. Through her involvement, she aims to create a ripple effect, encouraging others to join her in the pursuit of positive change.

JuJu Watkins is not just a talented basketball player; she is a beacon of hope and inspiration for many. With the weight of her family’s legacy behind her, she is determined to make her mark in both sports and the community. “I want to leave a legacy that goes beyond basketball,” she concludes. “I want to be remembered for the impact I made, for the lives I touched, and for the change I helped create.”

In a world where sports can often overshadow meaningful contributions, JuJu stands out as a powerful reminder that true greatness lies in the ability to use one’s gifts for the greater good. As she continues her journey, both as an athlete and a community leader, there is no doubt that JuJu Watkins will leave an indelible mark on the world around her, inspiring future generations to chase not only their dreams but also the possibility of change.