FRISCO – Jerry Jones doesn’t want to talk about Dallas Cowboys wide receiver CeeDee Lamb’s coming new contract extension.

How do we know that? Because Jerry Jones is talking about it.

“You guys know well enough,” Jones said at week’s end on 105.3 The Fan, “that you don’t talk your business and negotiate in a public forum. But …”

Ah, the “Magical Jerry ‘But” … which means ‘Let’s keep talking about what we’re not going to talk about” …

Lamb enters Week 18 is trailing the league’s leading receiver Tyreek Hill by just 66 yards; he is a Pro Bowler and he is going to be a first-team All-Pro. Oh, and the fourth-year wideout’s performance has set him up for a huge payday, likely as soon as this offseason.

Lamb recently broke the Cowboys franchise records for receiving yards and receptions in a single season in the win over the Lions in which he offered up his 13-catch, 227-yard performance, complete with a 92-yard touchdown catch.

The 227 yards gave Lamb 1,613 for the season, usurping Michael Irvin. Lamb now has 122 receptions for the year. Irvin’s best-ever? He caught 111 in 1995.

“He is everything that I thought he would be,” Jones said of Lamb, the team’s No. 1 pick in the 2020 NFL Draft. “He has certainly met the mark of everything that we thought he could be when we drafted …

“And I think he’s just getting started.”

Jerry likes to say that he doesn’t wish to negotiate in the media, but he has for 34 years done exactly that – though often featuring high praise for the guy ostensibly “on the other side of the negotiating table.”

Lamb, for his part, is saying that this is an offseason concern that is not top-of-mind now as Dallas has the opportunity to clinch the NFC East title on Sunday against the Commanders.

“Ideally, yeah, for sure,” said Lamb when asked about the attraction of becoming the NFL’s highest-paid receiver (Hill is presently at $30 million APY.) But he is focusing on the Super Bowl.

“After that,” Lamb noted, “then we’ll start talking.”

Sorry, CeeDee. Too late. Jerry Jones, as is his wont, has already started talking.