‘So Good’ – Fans Obsessed With Sophie Cunningham’s Latest Endorsement
When it comes to electrifying play on the basketball court, few match the dazzling energy and charisma of Sophie Cunningham. The Phoenix Mercury shooting guard and WNBA standout has been capturing headlines not just for her feisty competitiveness or three-point prowess, but also for her off-court persona—a blend of confidence, relatability, and humor that resonates deeply with fans. Now, with her latest product endorsement, social media can’t get enough. The verdict is in: it’s “So Good”, and #CunninghamCraze is taking over the internet.
Sophie Cunningham: More Than An Athlete
Long gone are the days where elite athletes simply stayed on the court and left the marketing moves to others. Sophie, with her Southern charm and unapologetic authenticity, connects with fans on Instagram, TikTok, and X (formerly Twitter), often sharing behind-the-scenes peeks of Mercury practices, hilarious team moments, and motivational messages.
Through it all, her brand has evolved into something truly magnetic. Cunningham’s personality is effervescent, often described as “the friend you wish you had.” This relatability has not just helped pack stadium seats—it’s earned her lucrative sponsorship opportunities. And the latest partnership has launched her persona to yet another level.
The Endorsement: Why Everyone’s Talking
Enter the brand: So Good. A play on Cunningham’s popular game-day catchphrase, the endorsement fits perfectly. For those catching up, So Good is a rising wellness and lifestyle brand known for its plant-based, protein-packed snacks, drinks, and supplements. The goods have become a fixture in locker rooms and gyms nationwide, and Cunningham’s favorite—So Good’s Almond Protein Bites—has now become the beverage break everyone must try.
Last week, Cunningham debuted the official collaboration with a slick Instagram reel. In the video, shot courtside before a Mercury home game, she’s seen sinking smooth three-pointers while nonchalantly snacking on a bag of So Good bites. “Locked in. Focused. Fueled by So Good,” she captioned the post, punctuating it with her trademark smile and the ever-present #SoGood hashtag.
Within hours, likes and comments exploded. Fellow WNBA athletes, influencers, and thousands of fans chimed in: “Ordered mine ASAP,” wrote one. Another joked, “If it gives me Sophie’s energy, I’ll take ten bags!” The post melted through 100,000 views in the first day—and the love hasn’t stopped pouring in.
What Makes ‘So Good’… So Good?
The question is, what makes this endorsement different? For one, the product aligns seamlessly with Cunningham’s advocacy for wellness—not just athletic performance, but feeling good in every sense.
“Soph’s always been open about her journey with fitness, balance, and even dealing with stress,” says sports nutrition expert Dr. Karen Mitchell. “Authenticity matters. When fans see her genuinely enjoying a product, they believe it. And that makes all the difference in today’s influencer landscape.”
So Good’s Almond Protein Bites, according to Cunningham’s stories, are “the actual MVP of my practice routine.” Described as gluten-free, low in sugar, and loaded with vitamins derived from real almonds, they check every box for the modern athlete and the health-conscious everyday eater.
Moreover, So Good isn’t just targeting professional athletes. The messaging is clear: Whether you’re training for a title or just making it through Monday, everyone deserves to feel, well… so good.
Viral Moments and Community Connection
The magic behind this endorsement, though, extends far beyond snack ingredients. Sophie’s fans—known humorously online as “The Cunningham Crew”—have launched a mini-movement, flooding TikTok with challenge videos mimicking her three-point shooting routine, all while snacking on healthy bites.
On Twitter, the #SophieSoGood hashtag trends regularly, with creative memes and video edits showcasing game highlights set to dance-pop tracks. Some fans even coordinated a “So Good” watch party for the Mercury’s latest game, complete with almond snacks and custom T-shirts.
One fan, @JessB22, posted a now-viral clip: “When I miss my alarm for work but eat my So Good bites—suddenly I can hustle like Sophie.” The video, mixing gym humor with earnest admiration, perfectly captures why the endorsement resonates.
Athlete Influencers and the Future of Endorsements
Brands have long partnered with sports stars, but what sets this campaign apart is its authenticity and mutual enthusiasm. Cunningham isn’t simply hawking a product for a quick payout—she’s integrating it into her daily routine and sharing her real experiences in candid, personality-driven content.
“You can tell she actually enjoys So Good,” says longtime Mercury season ticket holder and fan podcaster, Lana Greer. “She’s one of us. When Sophie says something’s legit, we trust her.”
The So Good partnership marks a trend in which brands seek out athletes with genuine community engagement and joyful self-expression. Instead of polished, impersonal campaigns, today’s most successful endorsements thrive off humor, openness, and interactivity.
Representation and Inspiration
It goes deeper still. For many of Cunningham’s followers, seeing an openly vibrant, strong female athlete promoting health and happiness is doubly powerful.
“She motivates me—not just to eat better, but to be more myself,” says college basketball player and Mercury fan, Destiny Harper. “There’s a message of self-love and confidence behind the smiles and snacks.”
This fusion of fitness, fun, and sincerity is exactly why Cunningham’s endorsement isn’t just a flash in the pan; it’s a moment that matters for her fans and for the ever-expanding world of women’s sports.
What’s Next for Sophie and So Good?
Following the viral reveal, So Good has teased a limited-edition Sophie Cunningham flavor, campaigned for a charity giveaway, and even floated the idea of a “Cunningham Crew” merch drop. Meanwhile, Sophie continues to share recipes, health tips, and even the inevitable practice bloopers.
In a world of fleeting viral trends, the partnership between Sophie Cunningham and So Good stands out as both a marketing masterstroke and a genuine cultural moment—reminding everyone that, sometimes, doing what (and eating what) makes you feel good… is the best move there is.
As Cunningham herself said in a follow-up post: “Find what fuels you, on and off the court. Because you deserve to feel so good.”
And if the fan reaction is any indication, that’s advice worth taking to heart—and maybe to your next snack break, too.
