Sadio Mane, a notable former Liverpool football player, has collaborated with New Balance to launch the much-anticipated Alpha Flair product line. Mane showcases the avant-garde shoe line in an unusually unique light, using a series of striking promotional photos. 

The eye-catching photos highlight not just the Alpha Flair brand’s particular design and qualities, but also Mane’s charisma and talent. Mane’s collaboration with New Balance not only celebrated the union of fashion and athletics, but it also solidified his tremendous influence both on and off the field.

New Balance releases The ‘Alpha Pack’ in collaboration with Neymar Sports.