Travis and Jason Kelce, the NFL’s powerhouse brothers, have just made headlines with a groundbreaking move off the field. They’ve signed an exclusive $100 million deal with Amazon’s Wondery for their hit podcast, “New Heights.” This agreement is more than just a financial win—it’s a game-changer in the podcasting world.

The podcast started as a fun project where the retired Philadelphia Eagles center, Jason, and his younger brother, Travis, the Kansas City Chiefs tight end, shared candid conversations about NFL life. Their unfiltered approach and dynamic chemistry quickly attracted a massive audience, setting “New Heights” apart from typical sports podcasts.

The new deal with Wondery grants exclusive ad sales and distribution rights, allowing “New Heights” to reach even more listeners globally. Amazon’s investment underscores the Kelce brothers’ unique appeal, tapping into a fan base that extends beyond traditional sports enthusiasts.

Wondery, known for its high-quality podcasts, sees “New Heights” as a significant cultural phenomenon. The brothers’ relatable humor, engaging storytelling, and willingness to tackle serious topics have made the podcast a hit. They discuss everything from NFL pressures to mental health, offering both entertainment and deep insights.

This deal marks a significant shift for athlete-driven media. The Kelces’ success highlights the growing trend of athletes taking control of their narratives through media. Their $100 million deal with Wondery sets a new benchmark for such ventures, showcasing the potential of podcasts as major media players.

The Kelce brothers’ journey from football stars to media moguls demonstrates their versatility and business acumen. “New Heights” isn’t just a podcast—it’s a testament to their ability to connect with audiences on a personal level. With this deal, Jason and Travis Kelce are proving they’re not just athletes but also trailblazers in the media world.