Beyoncé has shown off her flawless beauty in a new photo to promote her brand new haircare range.
In addition to her legendary career as a singer and actress, the icon, 42, is adding to her business empire after launching her own hair brand, Cécred, on Tuesday.
The name is a play on the word ‘sacred’ combined with Queen Bey’s famous moniker and is inspired by the artist’s early memories helping at her mother Tina Knowles‘ hair salon.
In newly released promotional snaps, Beyoncé dazzled as she posed with her range of products on marble pedestals.
She donned a white dress that clung to her sensational curves and boasted a plunging neckline to show off her ample cleavage.
Beyoncé has shown off her flawless beauty in a new photo to promote her brand new haircare range
In addition to her legendary career as a singer and actress, the icon, 42, is adding to her business empire after launching her own hair brand, Cécred, on Tuesday
The name is a play on the word ‘sacred’ combined with Queen Bey’s famous moniker and is inspired by the artist’s early memories helping at her mother Tina Knowles ‘ hair salon (pictured together)
Beyonce narrates personal advert for her CÉCRED haircare line
A daringly high slit also showed a glimpse of her toned legs, while she sported a gold necklace that read Cécred.
Demonstrating the effectiveness of her products, Beyoncé’s long locks looked voluminous and shiny, styled into prefect bouncy waves.
She smouldered at the camera while sporting a bronzed palette of radiant makeup, including a slick of nude lipgloss.
Speaking about the brand, Beyoncé said that it is focused on meeting the needs of textured hair, and other hair types that lack strength and moisture.
Her vision is to be an ‘inclusive force of excellence in the haircare industry’ while also celebrating hair rituals across global cultures and dispelling myths and misconceptions.
She explained: ‘The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on.
‘As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else.
‘My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, coloured, weaves, wigs.
Speaking about the brand, Beyoncé said that it is focused on meeting the needs of textured hair, and other hair types that lack strength and moisture
Her vision is to be an ‘inclusive force of excellence in the haircare industry’ while also celebrating hair rituals across global cultures and dispelling myths and misconceptions
‘I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.’
The products are infused with a signature Temple Oud fragrance, with a range of prices, including a Hydrating Shampoo for £25, a Moisturising Deep Conditioner at £31, a Reconstructing Treatment Mask priced at £34 and a £36 Nourishing Hair Oil.
Beyoncé collaborated with her mother Tina, 70, on the project, and opened up about her influence.
Speaking to Essence magazine on Tuesday, she said: ‘I saw her shampooing and trimming hair, transforming women, leaving them feeling really good. Looking back, it was more than just a hair appointment—it was therapy.
‘It was in her salon that I realized my dreams of being a performer—inspired by one of her clients who happened to be an opera singer. I was captivated by her stories of a recent trip to Germany. In awe, I distinctly remember telling my mom that I wanted to be just like her client. That’s my foundation.’
She added: ‘I think as an artist, so much of my bold experimentation with hair comes from being inspired by art and sculptures; getting creative with braids; figuring out new techniques; and exploring ways to maintain hair growth with protective styles and wigs, while still feeling fabulous. It all stems from my experiences growing up in my mother’s salon.’
Beyoncé gushed: ‘What an honor to be able to do something so special with my mother, and to be able to share that with the world. This is meaningful. She’s a visionary and a brilliant woman and has worked so hard on this brand alongside me.’
‘Honoring the legacy and the wisdom passed down through generations, and mixing it with science and technology, is part of this line. It was important that we borrowed some of our past and brought it into the future.’
The products are infused with a signature Temple Oud fragrance, with a range of prices, including a Hydrating Shampoo for £25, a Moisturising Deep Conditioner at £31, a Reconstructing Treatment Mask priced at £34 and a £36 Nourishing Hair Oil
Beyoncé collaborated with her mother Tina, 70, on the project, and opened up about her influence on the cover of Essence magazine on Tuesday
While Tina herself echoed: ‘Hair has always been a very big part of our lives. Just as fashion saved our family, hair is how we made a living.
‘In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke. I told my kids that. My mama told me that. So it’s just our legacy, and this full-circle moment feels amazing.’
Beyoncé has been able to learn from some of the best hairstylists in the world, and she realizes that hair is not a one size fits all kind of thing.
‘We can wear our hair natural, straight, braids, weaves and wigs. There’s power in self-expression and in feeling free to show up as we choose, in whatever hair we choose, she said.
‘For me, joy comes from making myself a priority and making my hair a priority. It is really important for me to make time for the sacred rituals of self-care.’
Explaining why the culture of hair is so deeply ingrained in who she is, Beyoncé added: ‘The conversations and debates in the salons and barbershops create a sense of community for the people who look to it as a retreat from their everyday lives.
‘For them, it’s a place to feel beautiful and vent, laugh, share secrets and pass down wisdom. It’s the most consistent community gathering we have. It’s so important that it’s a sanctuary.’
To mark the launch of Cécred, Beyonce has also launched an annual fund in partnership with her philanthropic foundation BeyGOOD
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To mark the launch of Cécred, Beyonce has also launched an annual fund in partnership with her philanthropic foundation BeyGOOD.
The joint venture between the nonprofit and the haircare brand, will distribute her donation of $500,000 every year to cosmetology schools and salons.
In an official statement, she said the fund ‘celebrates the influence professional stylists have on hair health and the critical importance of advocating for the salon community.’
The Grammy Award-winning songwriter will be ‘fostering talent, promoting professionalism, and supporting entrepreneurship within the hair industry’ through her involvement.
