Beyonce has continued to bring the heat to Instagram in another marketing push for her new Ivy Park X Adidas collection, despite it being nearly sold out.
On Wednesday, the 39-year-old hitmaker shared new images with Hailey Bieber as they showed off their phenomenal figures in new Ivy Park athleisure.
Wearing a baby blue onesie and a geometric patterned sports bra set, the two ladies gassed up the sex appeal in some unseen promo images.
Bringing the heat: Beyonce enlists help from Hailey Bieber as they continue to promote some pieces from the nearly sold out Ivy Park x Adidas collection dubbed ‘Icy Park’
Icy: Looking like an athletic snowbunny, Bieber squatted against a white furry backdrop in a monogram sports bra set
The versatile collection features sporty workout attire and some clubworthy latex pieces in addition to footwear.
Since its select global release over the weekend, the inventory has been flying off the shelves, ‘Queen B’ proving to be her own best saleswoman.
She continued to showcase her famous curves in a the blue romper and her sneaker style boots, as she modeled the pieces atop a furry white chair.
Enlisting a final push from campaign veteran Hailey, the wife of Justin Bieber posed in a fuschia monogram workout set, layering the look with a puffer jacket.
Versatile: The collection is size-inclusive and feature looks for working out and going out
Famous curves: Her own best saleswoman, Beyonce has been revving up the sex appeal for her marketing push
People were quick to comment that they were dying for pieces to be restocked, with others playfully jabbing that they wanted their orders to arrive immediately.
Additionally Beyonce has used her daughter Blue Ivy and rapper Gucci Mane as models for the collection, showing its gender and age versatility.
Speaking about the collection to Elle last year, she elaborated on making the switch to designing gender neutral clothing with her latest collection.
‘I focused on designing a unisex collection because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift,’ she shared.
Unisex: The singer has made a push to make her collection gender-neutral after she found that ‘so many men embraced the brand’
Androgynous: In some line sheet specs Beyonce showed how the same outfit could be worn multiple ways by both genders using Gucci Mane and Bieber
The Halo singer added, ‘I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.’
Only teaming up with Adidas in 2020, she called it the ‘partnership of a lifetime.’
Additionally her organization BeyGood started a charitable initiative with the brand just last week, providing disaster relief to those suffering with the devastating storms in her native state of Texas.
‘We send our prayers to those impacted by the winter storm,’ the non-profit’s twitter wrote, providing a link to their other partnering organization Bread of Life where those in need can apply for assistance.
Life partners: Beyonce only teamed up to re-launch her clothing through Adidas last year calling it the, ‘partnership of a lifetime,’ additionally using their joint power to give back to Texans devastated by the winter storms through her BeyGood organization
