She’s currently channeling an elf with her new short hairstyle – but Emma Watson looks more like a vampire as Hermione Granger in the latest Harry Potter ad campaign.
The Hogwarts schoolgirl looks distinctly otherwordly in the posters for Harry Potter And The Deathly Hallows: Part I, which is due for release next month.
The vampy pale, interesting and rather intimidating look is at odds with her wholesome and innocent look when she made her debut in the wizard movies back in 2001.
Chilling: Emma Watson has some serious vampire style as Hermione Granger in a blood-splattered poster for the new Harry Potter movie
Dark and brooding: Hermione with wizarding partner Ron Weasley, aka Rupert Grint, in another edgy poster promoting Harry Potter and the Deathly Hallows: Part One
Vamp it up: The actress sports a blood red dress to pose along with Daniel as Harry in another poster from the ad campaign
The 20-year-old actress has had plenty of practice looking moody however, having modelled for Burberry for two seasons.
In fact, all the Harry Potter youngsters – including Danielle Radcliffe and Rupert Grint – are darkly brooding in the new poster campaign, with shades of Twilight’s Bella Swan and Edward Cullen, played by Kristen Stewart and Robert Pattinson.
It’s left fans anticipating a more edgy adventure from the movie, which is the seventh film in the series, based on the books by J.K. Rowling, and the first installment of a two part finale.
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Dark forces: Emma in a still from the forthcoming new movie, due out next month
Spritely: Emma with her elfin hair do pictured in August
In Part One, the power of evil wizard Voldemort has grown to the extent he has control over the Ministry of Magic and Hogwarts School.
Harry, Ron Weasley and Hermione decide to finish Dumbledore’s work and find the rest of the Horcruxes to defeat the Dark Lord.
The second half of the installment and last ever film in the series is released on 15 July 2011.
On the run: Another blood-soaked poster promoting the new Harry Potter
Dark forces: Jason Isaacs as Lucius Malfoy and Helena Bonham Carter as Bellatrix Lestrange are equally dark and brooding in their poster
However, J.K. Rowling threw fans a lifeline earlier this month when she revealed there may be more Harry Potter books to come after she talked about the ‘bereavement’ she felt completing The Deathly Hallows.
In an interview with Oprah Winfrey, the author said though she couldn’t cope with the overwhelming success of the books, she will miss being ‘consumed’ by the wizardry world and has the future of the characters already mapped out in her head.
She said: ‘I could definitely write an eighth, ninth and tenth. I’m not going to say I won’t. I don’t think I will. I feel I am done, but you never know.’
