Selena Gomez recently marked the release of Rare Beauty’s soft pinch luminous powder blush in New York with a stylish event. The 31-year-old singer turned heads in a chic all-pink ensemble, featuring a dress adorned with a delicate floral design and a matching baby pink coat draped over her shoulders. Her flowing brown locks were styled in a retro-inspired, slightly side-parted look with added volume at the back. Completing her outfit with pink heels and sparkling silver jewelry, Selena posed elegantly with her newest beauty product. Joining her at the fabulous pink-themed celebration were influencers like Jaeda Marie, Alessya Farrugia, and Pearse Renfree.
Selena Gomez recently marked the release of her makeup brand Rare Beauty’s new soft pinch luminous powder blush with a special event in New York over the weekend.
The 31-year-old singer looked absolutely fabulous in an all-pink outfit, rocking a dress with a delicate floral design. She proudly showcased the latest release from her beauty brand, unveiling six gorgeous shades of powder blush that were now part of her collection. Previously, her brand offered only a few shades of liquid blush, so this new addition was definitely a big deal.
During the event, guests had the opportunity to get a sneak peek of the new product before it officially hit the shelves, and they even had the chance to try it out themselves. Many attendees showed their support for the multi-talented popstar, who has successfully ventured into the world of beauty.
Just recently, Gomez shared a fun TikTok video where she displayed her playful side, introducing her fans to the brand new blush products. In the video, she highlighted one of the power blushes with a caption that humorously referenced the excitement of adding a new product to her Rare Beauty collection. She expressed her genuine enthusiasm for her fans to finally experience the product themselves.
Priced at $26 per compact, each blush comes in a set of six shades, containing 2.8 grams of product. The singer-turned-entrepreneur is thrilled for her fans to explore and enjoy the latest addition to her beauty line.
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She decided to wear her brown hair down, styled in a slightly off-center part with a touch of volume at the back, giving off a retro 1960s vibe.
The star of Wizards of Waverly Place accessorized her outfit with a chic pair of pink heels and stylish silver jewelry while showcasing her newest product.
Selena addressed the audience gathered indoors.
She was spotted making her entrance at the gathering while others watched.
The product is currently exclusively available at Sephora stores.
Selena’s take on beauty with her brand was truly unique, especially during a time when celebrity makeup lines were under close scrutiny for their authenticity, according to Joyce Kim, the Chief Product Officer.
Kim praised Selena’s genuine heart and good intentions that shone through in all aspects of the brand, as well as in the products themselves, in an interview with Beauty INC.
The Chief Marketing Officer of the brand also expressed admiration for Selena’s passion and dedication to the makeup line, particularly noting the success of the liquid blushes despite initial doubts.
Selena founded the brand in 2019 and launched it in North America in 2020. The brand made around $70 million in sales from blush alone last year, as per Bloomberg reports.
With 3.1 million units sold last year, the blush has become a fan-favorite product that Selena frequently showcases on her social media.
Rare Beauty is on track to triple its sales from last year, showing impressive growth since its launch in three dozen countries by Gomez.
While other celebrity makeup lines have struggled, Selena’s brand seems to be thriving and growing in popularity.
Selena happily took photos with her fans indoors.
Selena gathered with her Rare Beauty public relations and influencer squad for a photo op.
Among the guests at the pink-themed event were popular social media personalities such as Jaeda Marie, Alessya Farrugia, and Pearse Renfree.
The singer revealed the newest release from her cosmetics line, showcasing a collection of six stunning shades of blush.
Guests had the exclusive opportunity to get a sneak peek of the product before its official release and had the chance to try it out firsthand.
Rare Beauty has gained popularity for offering reasonably priced products that are of high quality. Selena Gomez has effectively utilized social media to keep up with makeup trends and generate buzz around her products. In addition to creating trendy makeup items, the singer has also integrated a meaningful social cause into her brand: mental health advocacy. Rare Beauty has made a commitment to raise $100 million to support mental health initiatives. Reflecting on the impact of societal pressures on mental health, Gomez has shared her own experiences of feeling inadequate due to unrealistic standards of perfection. By speaking openly about her struggles, she hopes to connect with and help young people who may be facing similar challenges.
Attendees were spotted having a great time at the occasion.
DJ Kittysayword ensured that the attendees had an amazing time by playing the perfect tunes.
The brand is expanding its product range by introducing new items such as gel eyeliners.
Rare Beauty is exclusively available at Sephora, offering popular items like the Liquid Touch Brightening Concealer priced at $22. Other favorites include the Lip Soufflé Matte Lip Cream selling for $20, the With Gratitude, Dewy Lip Balm priced at $16, and the Positive Light Liquid Luminizer Highlight costing $25.
In addition to her beauty brand, the former Disney star is a co-founder of Wondermind, a startup dedicated to enhancing mental health. Wondermind was valued at $100 million last year.
Furthermore, Gomez has collaborated with brands like Puma SE and has also worked as an executive producer for shows on Netflix and HBO Max.
