.Raphaël Varane, a center defender for Real Madrid and the French national team that won the World Cup, had been in talks with PUMA for a few weeks. During that time, he wore the German brand’s new ULTRA 1.2 model in training and games for Real Madrid.

 Though not as important as Neymar’s name, it’s still a valid sign. In spite of the fact that he is “just” a class of ’93 and therefore at the top of his game, Varane is seen as one of the best defenders in the world and a sure thing for the teams he plays for. He is an important addition to Lille’s young star player, who is leaving Nike after many seasons to help the young PUMA team grow.

When he won his third Champions League when he was only 24, Varane became the youngest person to ever reach this point. He has also won 4 Club World Cups, 3 Spanish titles, and, of course, the 2018 World Cup with France, where he didn’t miss a single minute. 

The player for Real Madrid talked about a specific reason why he chose PUMA: “PUMA seemed like a natural choice to me; I feel we share many common values, especially PUMA’s vision of sustainability, which opens up the possibility of working together in areas that go beyond football.”

Another big step forward for PUMA. This is another success for a plan that is working very well, both in terms of the quality of the players who choose to wear PUMA and the growth of brand awareness over the last few years.