Beyonce posted more sweet snaps from her latest family filled Halls of Ivy campaign on Thursday.
In one adorable image her youngest daughter Rumi, four, chatted on a pink phone while the 40-year-old superstar cradled her at her hip.
The singer and her girls including Blue, nine, all rocked matching houndstooth spandex to promote her new stylish drop for Adidas.
Ring ring! In a new image from Beyonce’s Halls of Ivy campaign, her youngest daughter Rumi, four, adorably chats on a pink phone while being cradled by the singer in matching houndstooth
Beyonce and Jay-Z’s twin daughter Rumi looked every bit the budding mogul like her mega-famous parents as she held a pink cellphone up to her ear.
The Drunk in Love singer lovingly cocked her head towards her while exhibiting her usual air of cool behind shades.
Blue stood in the back matching her mom and sister in a kid-friendly version of the houndstooth set which was void of a zipper at the cleavage.
Having appeared in virtually all of Beyonce’s Ivy Park campaigns, she looked a natural while clutching a soccer ball in hand.
Matching: The singer and her girls Rumi and Blue, nine, all rocked matching houndstooth spandex to promote her latest stylish drop for Adidas
Girl gang: As it was an all girls photo shoot, Beyonce’s son/Rumi’s twin, Sir Carter, was not present in though Ivy Park is viewed as a gender-neutral brand
As it was an all girls photo shoot, Rumi’s twin brother Sir Carter was not present in, though Ivy Park is viewed as a gender-neutral brand.
Both the twins however did make a rare appearance in the Rodeo collection video over the summer where they modeled kids’ pieces.
‘On our family vacations, we love to coordinate our outfits’ the Crazy In Love singer told Harper’s Bazaar.
‘My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression to introduce a selection of key silhouettes in children’s sizing.’
The Halls of Ivy collection is currently available on the Adidas website, and will hit select stores on Friday, December 10.
Game on! The Halls of Ivy collection is currently available on the Adidas website, and will hit select stores on Friday, December 10
