Lady Gaga showed off her fresh-faced beauty before debuting her brand Haus Labs’ brand new concealer product on Thursday.
The singer, 37, took to Instagram to confirm the launch of her new triclone skin tech concealer, which is priced at $32 (£25), with her excited fans.
She shared a video of herself applying the product as she gave an insight into her make-up routine to mark the exciting launch.
Lady Gaga showed off her fresh-faced looks as she went make-up free at the start of the video, before starting to apply her concealer under her eyes.
Explaining her process, she said: ‘I start in the corner of my eye and I just drag it along there, it’s a nice, flat, creamy finish. I do one on each side to brighten up the eyes.’
Make-up free: Lady Gaga showed off her fresh-faced beauty before debuting her brand Haus Labs’ brand new concealer product on Thursday
Launch day! The singer, 37, took to Instagram to confirm the launch of her new triclone skin tech concealer, which is priced at $32 (Lady Gaga is pictured after applying the product)
She went on to paint the concealer across her forehead, chin and cheeks as she told how she was ‘lifting’ her skin with the product.
The Bad Romance hitmaker went on to blend the concealer in to finish off her ‘radiant’ and natural make-up look.
Finishing her process, she said: ‘At the very end, I take my fingers and I rub it into the skin and it just melts, giving you a beautiful, radiant finish.’
The video was shared to Instagram by Haus Labs alongside a caption penned by the star, which read: ‘Our new Triclone™ Skin Tech Concealer, the little sister to our bestselling #HausLabsFoundation, is now available!
‘The team at @hauslabs and I spent 2 years developing this revolutionary clean concealer with medium buildable coverage that blurs, brightens, conceals and visibly de-puffs after 2 weeks.
‘It’s made with 20+ skincare ingredients including niacinamide, biotech caffeine, and our patent-pending fermented arnica. If you loved our Triclone™ Skin Tech Foundation, you’re going to love this too.’
Lady Gaga later shared another video of herself getting glammed-up by her make-up artists ahead of appearing on stage as they used her new product on her.
She told how using her brand’s new concealer helps to perfect her make-up look on stage, with her artist saying it made it look flawless from both up close an affair.
Her make-up artists told how they use the concealer to ‘under-paint’ her on-stage make-up as she gave an insight into her backstage antics ahead of her shows.
Routine: Lady Gaga showed off her fresh-faced looks as she went make-up free at the start of the video, before starting to apply her concealer under her eyes
Glam: Lady Gaga later shared another video of herself getting glammed-up by her make-up artists ahead of appearing on stage as they used her new product on her
On stage: She told how using her brand’s new concealer helps to perfect her make-up look on stage, with her artist saying it made it look flawless from both up close an affair
Lady Gaga’s new concealer launch comes after her brand Haus Labs launched in Sephora UK back in June in a huge milestone.
Sephora became Haus Lab’s exclusive retail partner last year, and it was already available in stores in the U.S. and Canada ahead of its UK launch.
Last year, when the products were first made available at Sephora, the talented star told how she was beyond thrilled to partner with the retailer.
‘I always wanted to partner with Sephora,’ she said in an interview with Harper’s Bazaar. ‘I used to go to Sephora all the time as a young girl around 13 or 14 years old, I would go in and explore.’
The Academy Award winner also said that she ‘always wanted to create a brand that was about empowering people to their makeup and helping people feel uplifted by makeup’
