Real Madrid announced that they have officially signed a historic team sponsorship contract with giant HP.

Real President Florentino Perez and Antonio Lucio – Director of Global Marketing and Corporate Relations of HP recently announced a historic sponsorship contract for Los Blancos.

Real Madrid and HP have just signed a sponsorship agreement at the event held at the headquarters of the Royal Spanish Club.

HP will become the first brand in Real Madrid’s 121-year history to have its logo printed on the team’s sleeves, on both the men’s and women’s football teams, as well as on the reserve teams.

In addition, coach Carlo Ancelotti and captains Nacho and Modric of the men’s team, and Ivana and Kenti Robles, captains of the Real women’s team, also attended the event.

Los Blancos stars will play with new outfits with HP printed on the arms starting from February 5, in the derby match against Atletico Madrid at Santiago Bernabeu stadium.

“HP and Real Madrid are two iconic global brands , we share a passion for satisfying fans, delivering outstanding performance and creating a positive impact on the community.”

“We are honored to partner with Real Madrid and HP sees many exciting opportunities to harness the power of HP technology and brand to create incredible new experiences for fans.” . 

According to sources in Spain, with the HP logo on the sleeve of the jersey, Los Blancos will earn a huge amount of about 70 million Euro/year from this global brand.