Patrick Mahomes isn hitting his Prime.

The star quarterback for the Kansas City Chiefs has signed on as a spokesperson for Prime, the beverage and energy drink brand founded by social media stars and boxers Logan Paul and KSI. Mahomes will become the face of Prime’s flagship product, Hydration, meant to be a healthier alternative to products like Gatorade.

Mahomes joins a roster of celebrity endorsers that includes Paul and KSI, as well as soccer star Erling Haaland and MMA fighter Alexander Volkanovski.

Prime says that Mahomes will collaborate with the brand’s team across social media, special events, charitable activations and more, including through Mahomes’ charity 15 and the Mahomies Foundation. The company has already made a $100,000 donation to the charity.

“Prime is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that’s exactly what I strive to be on the field,” said Mahomes in a statement. “Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field.”

“At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game,” added Paul and KSI. “Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the Prime family and we can’t wait for you to see what we have planned for 2024!”