In a world where celebrity families often indulge in the finest material luxuries, tennis superstar Novak Djokovic and his wife, Jelena Djokovic, have made a surprising and deeply admirable choice that has stirred admiration from fans around the globe. The couple, known for their grounded values and philanthropic work, recently revealed their decision to refrain from spending money on extravagant items for their children. Instead, they have chosen to channel those resources into helping children in need — a move inspired by their global travels and a personal mission close to Djokovic’s heart.
This heartfelt choice has resonated with millions. In an age where status is often measured by branded clothes, luxury vacations, and high-end toys, the Djokovic family stands apart. “We want our children to understand the value of life, not the price of things,” Jelena said during a recent interview. Together, the couple is raising their children — Stefan and Tara — with strong values rooted in compassion, humility, and social responsibility.
The turning point, according to Novak, came during his travels to underprivileged regions across the world. Whether competing in tournaments or attending charity events, he has often witnessed firsthand the harsh realities faced by many children globally — poverty, hunger, lack of education, and unsafe living conditions. These sobering encounters have shaped his perspective as a father.
“I’ve seen children with no shoes, no food, no hope,” Djokovic said emotionally. “And then I come back to a world where kids have closets full of designer clothes they outgrow in a few months. I knew we needed to do something different for our children. I know I can’t help all the babies out there, but I hope I can improve the future as much as possible.”
Rather than investing in luxury for their own family, Novak and Jelena are doubling down on the work of the Novak Djokovic Foundation, which they co-founded in 2007. The foundation focuses on early childhood education and equal opportunities for underprivileged children, particularly in Serbia and other struggling regions around the world. Through this foundation, they’ve built schools, provided training for teachers, and supplied educational materials for thousands of children.
What’s even more inspiring is the way they’ve involved their children in their mission. Rather than shielding Stefan and Tara from the realities of the world, Novak and Jelena gently introduce them to the importance of giving back. The children are included in visits to local communities, encouraged to participate in donation drives, and taught the value of empathy over entitlement.
Fans have been quick to praise the Djokovic family for setting a powerful example. Social media has been flooded with messages of respect and support. One fan tweeted, “In a world full of materialism, Djokovic proves that true greatness lies in compassion and giving. What a role model for his kids — and for all of us.” Another commented, “He’s not just a champion on the court. He’s a champion in life.”
The Djokovic family’s lifestyle is not without comfort, of course — they still enjoy quality time together, travel, and beautiful family moments. But there’s a conscious decision to avoid excess, especially when it comes to their children. Instead of designer gifts, their focus is on memorable experiences, time together, and a deep understanding of global responsibility.
