Looks like the colon cancer awareness commercial didn’t turn out as the quarterback Dak Prescott hoped for. Instead, he has created a literal stir on social media with his initiative towards colon cancer awareness.

Dallas Cowboys star quarterback, Prescott recently collaborated with the Colorectal Cancer Alliance and Hollywood actor Ryan Reynolds‘ creative agency ‘Maximum Effort’ for a campaign meant to raise awareness towards the significance of colon cancer screening, “Lead from Behind.” The ad campaign features Prescott promoting Cologuard, which is an at-home screening test, with the perfect voiceover by Reynolds in the most hilarious way.

The ad began with Prescott closing his locker and saying:

As a professional quarterback, I get a lot of s**t. And I get it, when you’re not a fan of something, s****ing on it can make you feel good. But what if I told you that now, it can do some good, too?

This campaign sure has a unique concept, but the quarterback alerts the audience to “making your feelings absolutely clear,” before providing the sample. He also showed how to slap the sticker of something that makes “you want to s**t on,” on the bottom of the sample container.

He showed by saying “Not a fan of marine life?” and then slapped a dolphin sticker. Other choices for stickers were “old-timey prospectors” hinting at San Francisco and “larger American predatory birds” hinting at Philadelphia.

Even though the campaign dealt with the most serious topic, the ad made sure the audience received it in a lighthearted way. The reason for Prescott associating with his campaign was because his mother died after being diagnosed with Stage 4 colon cancer in 2013, at the age of 54.

Prescott said in a conversation with Business Wire:

Losing my mother to colon cancer was devastating, and no one should have to go through that. That’s why I started the colon cancer screening and research pillar of my Faith Fight Finish Foundation. Partnering with the Colorectal Cancer Alliance and Lead From Behind is another way I can let people — especially Black Americans, who are at greater risk — know that colon cancer is preventable and there are a variety of screening options.

This is why, raising awareness for colon cancer, which is the third-most common cancer across the world and the second-leading cause of death by cancer, as per the World Health Organization.